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Beyond Advertising: Creating Value Trough All Customer Touchpoints



The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.


Availability

P00234S659.1 YOR bAvailable
P00235S659.1 YOR bAvailable

Detail Information

Series Title
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Call Number
659.1 YOR b
Publisher Wiley Publishing : .,
Collation
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Language
English
ISBN/ISSN
978-1119074229
Classification
NONE
Content Type
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Media Type
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Carrier Type
-
Edition
-
Subject(s)
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Specific Detail Info
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Statement of Responsibility

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