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Beyond Advertising: Creating Value Trough All Customer Touchpoints
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.
Availability
| P00234S | 659.1 YOR b | Available | |
| P00235S | 659.1 YOR b | Available |
Detail Information
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| Call Number |
659.1 YOR b
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| Publisher | Wiley Publishing : ., 2016 |
| Collation |
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| Language |
English
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| ISBN/ISSN |
978-1119074229
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| Classification |
NONE
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| Edition |
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| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available






